Gyeonggi-do Provincial Government is applying for 15 companies this year.
○ Gyeonggi-do Federation of Small and Medium Businesses Promotion of "2021 Home Shopping Broadcasting Support Project for Small and Medium Business Products"
○ 50 minutes of broadcasting can be promoted through Home & Shopping, a home shopping channel exclusively for small and medium enterprises.
- 15 outstanding small and medium-sized enterprises in the province shall be selected and applied for support by April 5th;
○ Lower the entry threshold of home shopping due to broadcasting costs, support for store preparation, and low sales commission.
Gyeonggi-do Province and Gyeonggi Regional Headquarters of the Korea Federation of Small and Medium Business will push for the 2021 Gyeonggi-do Small and Medium Business Products Home Shopping Broadcasting Support Project" to support 15 small and medium-sized companies in the province."
The "Small and Medium Business Products Home Shopping Broadcast Support Project" is a project to support home shopping broadcasts to promote and promote sales to small and medium-sized companies in the province that have excellent products but have difficulty in developing markets.
In particular, due to the spread of non-face-to-face consumer culture triggered by Corona 19, diversification of sales channels has become a must, not an option, for SMEs to survive.
Qualification for application is a small and medium-sized company with a headquarters or factory in Gyeonggi Province, which should be suitable for home shopping broadcasts worth at least 39,900 won, and should have sufficient product inventory in consideration of national orders.
The final selected company can sell 50 minutes of broadcasting through Home & Shopping, a home shopping channel dedicated to small and medium-sized companies, with support for home shopping broadcasting costs. Companies only need to pay for direct sales of broadcasting (about 8 percent for phone orders and 18 percent for mobile and Internet orders).
The application method can be completed by downloading the relevant form through the Gyeonggi-do website (www.gg.go.kr) notice/announcement section or the Gyeonggi Small and Medium Business Support Project platform "Easy Biz" (www.egbiz.or.kr) and receiving it by April 5th.
The final support company will be selected through the selection process including the first document review and the second MD evaluation. The criteria for screening include broadcasting marketability, growth, differentiation, quality (taste, function, performance, effectiveness, etc.), product composition satisfaction, reliability, and broadcast compatibility.
The Korea Federation of Small and Medium Business supported 20 companies with the project last year, selling a total of 21,362 products, achieving sales of 1.044 billion won, recording an average of more than 50 million won per participating company.
"The experience of entering a home shopping broadcasting station last year has been an opportunity to increase product awareness and verify quality, and it has also been an opportunity to enter other distribution channels," said the CEO of Human F&C, who participated in the project.
For more information, refer to the notice/announcement section of the Gyeonggi-do website or the post of the Easy Biz website support project, or contact the Gyeonggi Regional Headquarters of the Korea Federation of Small and Medium Business (031-254-4833).
